Auchan Romania Joins Meat.Milk. 2025 as Retail Partner

Auchan Romania will participate as a Retail Partner at the Meat.Milk. 2025 International Expo-Conference, taking place on May 26–27 at Hotel Alpin in Poiana Brașov. On this occasion, Auchan Romania will showcase its activities through the screening of a presentation clip during the MovieMeatMilk section.

Auchan Filières – A Strong Partnership with Romanian Producers

With a firm commitment to creating value for Romania, Auchan has taken on an active and visible role in supporting local producers and promoting regenerative agriculture.

Driven by the desire to bring high-quality, authentic local products to Romanian consumers, Auchan launched a strategic and innovative project in 2019: the Auchan Filières. Since then, the initiative has grown steadily year by year, and Auchan now boasts over 80 Romanian product filières.

These filières represent long-term partnerships with local producers, through which Auchan provides customers with Romanian products of exceptional quality and authentic taste—cultivated and produced with respect for the environment and animal welfare.

As of today, the 86 Romanian filières cover a wide range of products—from fresh fruits and vegetables, meat, eggs, and fish to grocery items, dairy products, potted plants, and essential staples such as sunflower oil, rapeseed oil, and natural apple juice.

All these products are available in Auchan, MyAuchan, ATAC, and Simply stores across the country. They are clearly marked in-store with special signage featuring photographs of the producers, under the slogan “We Grow What’s Best!”

Controlled quality, from seed to shelf

A chain product is a product with controlled traceability, from seed to shelf. Its quality and authenticity are guaranteed by periodic audits and international certifications – such as the Global G.A.P.* certification for vegetables and fruit.

In addition, the emphasis is on a responsible production method, with reduced water consumption, protection of biodiversity and care for animal welfare – all part of Auchan’s commitment to a sustainable value chain.

Auchan Filières – Safe, Healthy, and Authentic Romanian Products

For consumers, the Auchan Filières mean safe, healthy, and authentically Romanian products, with genuine taste and offered at a fair price. For producers, the program offers stability, predictability, and real support for business development.

The testimonies of those involved in the Filières program speak for themselves. Ionel Burzo, founder of the Natural Impex orchard in Cincu, shared how his apple deliveries grew from 100 tons to significantly larger volumes thanks to his partnership with Auchan. Ana Liliana Totoianu of Galina Bio Eggs values the predictability and national visibility the collaboration offers. Meanwhile, Dacian Badea from Fermele Ecologice Silvania sees Auchan as “a meeting place for those who believe in organic farming and quality products.”

What Sets the Auchan Filières Apart

The Auchan Filières are built on four key pillars:

1. Consumer Satisfaction Auchan provides shoppers with Romanian products that stand out through authentic taste, freshness, vibrant appearance, and traceable origins.
2. Environmental Responsibility A product can only be part of a filière if it respects the environment and animal welfare. Through this program, Auchan promotes more sustainable practices, reducing pesticide use, water and energy consumption, and enhancing biodiversity—all steps toward regenerative agriculture.
3. Economic Sustainability Auchan is committed to transparent, long-term partnerships with producers. It's crucial for farmers to be able to continue their operations from one year to the next—that is, for their business to be economically sustainable.
4. Social Responsibility Auchan also prioritizes respect for workers. Producers in the program are presented with the Auchan Code of Ethics, which sets out the retailer’s goal of creating new jobs in nearby rural areas, ensuring decent working conditions for local communities.

A Commitment to the Community

The Auchan Filières are not just an efficient business model—they are also a catalyst for local development. More than 50 Romanian producers currently benefit from promotion, long-term partnerships, and access to a national distribution network.

Auchan Filières Convention – A Step Forward for Romanian Agriculture

To further highlight the program’s value to local producers, Auchan Romania organized the first edition of the Auchan Filières Convention in February 2024. This event brought together dozens of farmers and producers from across the country.

The convention was a key opportunity to discuss the program’s future directions, raise awareness about the urgency of climate action, align on environmental goals, review quality standards, and explore Auchan’s integrated communications support. The event also addressed decarbonization measures at both product and operational levels.

Recognition for Excellence and Sustainability

The Auchan Filières stand as a clear expression of the retailer’s commitment to a better future—for people, the environment, and local communities.

Over the years, products from the Auchan Filières have been recognized for both quality and impact, across the industry and within communities. In 2024, three filière products—linden honey, Ceahlău trout, and Pleșcoi sausages with PGI status—were awarded at the ROaliment – Gustul Ales Gala, an event dedicated to excellence in the food industry.

More recently, in April 2025, the initiative received First Prize in the “Sustainable Value Chain” category at the Romanian Sustainability & CSR Awards, reaffirming Auchan’s commitment to sustainability and lasting partnerships.

About GLOBALG.A.P. Certification