The Ministry of Agriculture is preparing legislative changes requiring frozen meat that has subsequently been thawed to be explicitly labeled at the point of sale, so that it can no longer be presented as “fresh.” The initiative primarily targets the pork sector and aims to create a clear distinction between refrigerated products and those that have undergone a freezing process prior to sale.

The European framework on consumer information already requires the indication “defrosted” in the product name when it has been frozen before being marketed. The national initiative seeks to clarify the practical application in retail, including how such products are displayed on shelves and the shelf-life conditions applicable to defrosted products. One of the proposals under discussion involves limiting the marketing period for meat sold as “fresh” after thawing.

For economic operators, the new rules would require operational adjustments: clear records of the defrosting moment, physical separation at the shelf, distinct labels, and strict traceability procedures. For consumers, the measure means increased transparency and the possibility of making informed choices based on preferences and culinary use.

If adopted in the announced form, the regulation will strengthen the commercial differentiation between “fresh” and “defrosted,” in a market context marked by price pressures and competition between domestic production and imports. Clarity of information thus becomes a central element in balancing consumer protection and the proper functioning of the agri-food supply chain.

(Photo: Freepik)