The CIPRA Association - Center for Information, Risk Prevention, and Analysis - aims to highlight, through relevant market studies, the high-risk habits that impact the quality of life of Romanians, with an important focus on eating habits.

According to the most recent CIPRA study conducted in March 2023 with the help of Reveal Marketing Research, only 30% of women and 41% of men believe they have a good-quality diet, while the majority of respondents (58%) consider their diet to be of average quality.

When it comes to daily or almost daily food consumption among Romanians, fruits and vegetables are the most prominent (81%), according to the respondents.

Dairy products, eggs, meat, and fish are frequently consumed by 76% of Romanians, while only 17% of respondents usually eat fast-food.

Concerningly, 80% of Romanians consume bakery products daily or almost daily, and 72% include sweets in their menu just as often. These foods are often lacking in nutritional benefits and can impact immunity and increase the risk of obesity, diabetes, digestive problems, and other health issues.

Furthermore, 44% of Romanians don't have time to cook for themselves, which negatively affects the quality of their diet. This is supported by the fact that 50% of Romanians experience digestive problems due to unhealthy eating habits.

Other relevant information highlighted in the study includes:

• Over 53% of Romanians are affected by nervousness and lack of energy as a result of improper eating.
• 51% of respondents lack energy and feel lethargic due to their poor diet, while 41% complain of stomach pain.
• Only 50% of respondents believe their diet is balanced (eating from all food groups).

To improve the quality of their diet, respondents mentioned the need for more knowledge about healthy eating, the desire to afford everything they want to buy, and the possibility of having a detailed meal plan for the entire week.

Almost half (48%) of the respondents are satisfied with their body weight (43% among women), while 25% are dissatisfied.

Only 21% of Romanians consume over 2 liters of water per day, 41% consume between 1 and 2 liters, and 37% consume more than 1 liter.

The CIPRA study in March of this year was conducted by Reveal Marketing Research based on the CAWI methodology (self-administered online questionnaires) and targeted a nationally representative sample of 1003 respondents, men and women, internet users aged between 18 and 65, from urban and rural areas.

Compared to October 2021, the study found significant differences in perception regarding aspects that influence the quality of life, such as rest, diet, moderate indulgence, sports, or the balance between personal and professional life.

According to the new study, the most important aspects with an impact on the quality of life are: diet (important for 67% of respondents), sleep/rest (54%), balance between personal and professional life (45%), sports activities (mentioned by 34% of Romanians), and moderate indulgence (28%).