Under the motto "Rethinking Meat and Proteins," IFFA 2025 will be launched with many innovations and an optimized exhibition concept. For the first time, there will be a product area dedicated to "New Proteins." Exhibitors can now register to participate in the leading industry event for the meat and protein sector.

Preparations have already begun

The international meat and protein industry will meet again at IFFA – Technology for Meat and Alternative Proteins – from May 3-8, 2025, in Frankfurt am Main.

The signal has now been given for the start of the most important international trade fair, as exhibitors can register immediately. Companies declaring their participation by April 17, 2024, will benefit from a reduced early bird rate.

The IFFA concept has been revised and refined to be suitable for the future. Johannes Schmid-Wiedersheim, the director of IFFA, explains: "In recent months, we have developed many new ideas together with our industry partners.

The key points concern an adapted exhibition concept and a separate exhibition area for the New Proteins topic. The motto of IFFA 2025 is "Rethinking Meat and Proteins," and this is exactly the vision – to work together to make food production smarter and more sustainable."

Update on hall layout

With a new look for the hall, IFFA expands its range of products and links the processing stages even more closely. The halls will be divided into five main areas:

• Processing
• Packaging
• Sales and craftsmanship
• Ingredients
• Alternative proteins from plants or cell cultures

The heart of IFFA, the production and processing areas, are still located in halls 8, 9, and 12.0. Exhibitors from the packaging, robotics, and automation sectors will be centralized for the first time in Hall 12.1.

A new area, New Proteins, is established in Hall 11.0. In addition to suppliers of respective ingredients, machines and systems for protein extraction, texturing, and fermentation can be seen here, as well as for the production of cultured meat.

The exhibition program will be complemented by relevant institutions from the research world, startups, associations, and experts who will provide an insight into the status quo on the topic of new proteins. One level higher in Hall 11.1, suppliers of ingredients, spices, additives, and casings will present their innovations.

The protein world is developing rapidly, and new products are emerging alongside classic meat. Messe Frankfurt wants to express this diversity with the new key image for IFFA 2025. The motif revolves around the subjects of indulgence with meat, alternative proteins, innovative ingredients, research, and science.

As the most important international trade fair, IFFA brings together the global meat and protein industry in Frankfurt am Main every three years and offers decision-makers from the industry, trade, and crafts a unique platform.