Artisanal dairy products are becoming increasingly popular in Romania’s major cities, where consumers are seeking authentic products made with natural ingredients and traditional production methods. According to a Euromonitor report, the Romanian artisanal dairy market recorded a 14% growth in 2024, surpassing the growth rate of the conventional segment.

Artisanal cheeses, natural yogurts, and kefir are the most sought-after products, especially preferred by younger consumers, who associate these products with a healthy and responsible lifestyle.

In addition, studies show that 39% of urban consumers are willing to pay 20–30% more for artisanal dairy compared to industrial products. The European Union supports the development of this segment through quality schemes and programs promoting traditional products.

For small and medium-sized processors in Romania, focusing on artisanal dairy can represent a major opportunity for differentiation and consolidation in the urban market, where demand for premium products continues to grow.

The artisanal segment is no longer a niche but a strong trend shaping the future of the dairy market.

(Photo: Freepik)