The pilot episode of “Meat.Milk.”, broadcast on AGRO TV, marks the beginning of a new stage in communication about Romania’s food industry.

Produced by Mihnea Vasiliu, Editorial Director of InfoGROUP, the show aims to highlight the people who are shaping Romania’s agri-food system with impact – from entrepreneurs and technologists to specialists and leaders of professional or political organizations.

The first guest of the series is Dorin Cojocaru, President of the Romanian Employers’ Association in the Dairy Industry (APRIL), one of the most influential voices in the sector.

In an honest, straightforward dialogue, Cojocaru speaks about the truth behind the label, the need for food education, and the importance of respecting the work behind every product.

The discussion, held in a relaxed format, brings to light the real challenges of the industry – traceability, food safety, the balance between small processors and large companies, and the future of Romanian products on the global market.

The format is enriched by the presence of co-host Alexandra, who brings a human and dynamic note to the conversation, asking questions inspired by the industry’s reality and the public’s curiosity, bridging the technical discourse of the guests with consumer concerns.

Meat.Milk. is not just about numbers, but about stories and people. About the work behind the brands and the values that give meaning to our food.

Broadcast on AGRO TV (Fridays and Saturdays – 19:00, Sundays – 21:00) and available online on YouTube, Facebook, and TikTok, the show aims to become a platform for authentic dialogue between the industry, consumers, and institutions.

“Meat.Milk.” – because behind every product there is a person, a story, and a responsibility.

📺 Watch the pilot episode: https://youtu.be/5Umn5n3Yf4o

🔗 More details and related articles: www.meat-milk.ro

InfoGROUP – AGRO TV | 2025