Profi stores are proactively capping the profit margins, helping their customers cope with the shock caused by the recent excessive price increases.

"We support the government's measure to combat the rising prices of essential food products by limiting the commercial margins, and we are implementing it even before the mandatory deadline of August 1st, as specified in the government ordinance," stated Magda Amarie, Operational Director of Profi.

"We believe that the assistance we provide will be beneficial for our customers, and we would like to express our gratitude for the trust they place in us."

Starting from the past weekend, all Profi stores have made it easier for customers to find products with capped margins, as defined by the legislation combating excessive price increases for food products, represented by Government Emergency Ordinance No. 67/2023. These products are marked with a yellow label at the shelf, stating "LOW PROFIT MARGIN."

As known, the list of products covered by the government ordinance includes:

• Plain white bread with a weight range between 300g and 500g, excluding specialty bread;
• Fresh cow's milk, 1L, with a fat content of 1.5%, excluding UHT;
• Bulk sheep cheese made from cow's milk;
• Plain yogurt made from cow's milk, with a fat content of 3.5% and a maximum weight of 200g;
• "000" white wheat flour, 1 kg;
• Cornmeal, 1 kg;
• 10 medium-sized chicken eggs;
• Sunflower oil, 1L;
• Fresh chicken meat (whole chicken, chicken parts, chicken wings, standard options);
• Fresh pork meat (pork cuts, bone-in and boneless pork leg, pork loin);
• Fresh bulk vegetables (tomatoes, onions, cucumbers, dried beans, carrots, Bianca bell peppers, and bell peppers);
• Fresh bulk fruits (red and golden apples, plums, watermelon, table grapes);
• Fresh bulk white potatoes;
• Granulated white sugar, 1 kg.

With 28,000 employees in their network of 1,654 stores, including PROFI SUPER, PROFI CITY, PROFI GO, and PROFI LOCO formats, spread across nearly 800 urban and rural locations, Profi is the largest private employer in Romania.

Profi's four store formats offer a range of 5,000 products favored by over 1.2 million customers who shop at their stores every day. Over 94% of the products sold by the network come from Romanian suppliers.