Profi, the chain of stores focusing on digitization and expansion in its desire to bring the best daily shopping experience to all Romanians, proudly announces that the Profi application is now supported by two new enthusiastic shopping ambassadors: Bifa and Toma.

They join the well-known ambassadors Mircea Bravo and Bunica, strengthening the large community of the application, which already counts over two million users.

"At Profi, we aim to maintain common sense and the wisdom of ordinary people, and what we know best is how to sell tomatoes. Simplicity happily blends with our application's mission to provide value to customers in an accessible, personalized, and home-like manner," says Corina Bădișor, Loyalty and Digital Manager at Profi.

Therefore, the Profi logo is a playful tomato, Toma, marked with a checkmark to show that with us, you found and bought what you wanted.

Now becoming ambassadors, the charming siblings Bifa and Toma bring an extra joy to the public and highlight the benefits of the application. They reinforce the identity of the Profi brand, the idea of smart savings, and humor.

Bifa and Toma were born from the spirit of the Profi community, a network of smart customers who spend wisely, don't take life too seriously, but also don't take it lightly; they simply enjoy it. For them, the application is a handy tool that facilitates clever savings.

Bifa and Toma have different missions. For example, Toma is popular and extroverted, embodying the desire to play in the gaming zone and collect points, highly popular features. On the other hand, Bifa is focused on saving and smart choices; she knows all the Profi offers, vouchers, and bonuses. Keep an eye on both!

The Profi application is a platform that is constantly growing, appreciated by its over two million users for its offers, collectible benefits, and digital campaigns. It reflects Profi's commitment to providing advantageous experiences to those who do their shopping in these stores.

Alongside ambassadors Bifa, Toma, Mircea, and Bunica, Profi strives to offer its customers a unique experience, full of benefits and advantages. Be part of the Profi community and shop wisely!

With 28,000 employees in more than 1,700 stores located in over 840 urban and rural localities, Profi is the largest private employer in Romania.