According to RetailDetail, Carrefour had a very strong start to the year, with group sales growing by over 12% in the first quarter of 2023, and the Belgian subsidiary gaining market share and performing exceptionally well.

The group's sales increased by 12.3%, reaching 22 billion euros in the first quarter. Sales grew in all countries, and in the main markets, the food retailer also gained market share. In its home market of France, Carrefour recorded a comparable sales growth of 7.1%, in the rest of Europe 8.8%, and in Latin America as much as 26%.

In a challenging environment with high inflation rates and reduced consumer spending, Carrefour claims to outperform the market.

The retailer partly attributes its good results to the implementation of the so-called "Max method," which improves productivity in stores and provides shoppers with solutions to control their budgets, focusing on the Simpl value brand, the Carrefour private label, and strong promotions.

This approach is paying off in Belgium as well: for the third consecutive quarter, Carrefour achieved strong sales growth (+9.9%), particularly in hypermarkets. Additionally, the company regained market share in an extremely competitive environment. Customers appreciate the retailer's purchasing power initiatives.

"Under the leadership of Geoffroy Gersdorff, the Executive Committee was renewed and redesigned at the end of 2022 to meet all the challenges of the Carrefour 2026 strategic plan," Carrefour Belgium stated in a press release.