Meat.Milk. 2025: Technology, Competitiveness, and Profit – Drivers of Growth in Romania’s Meat and Dairy Sectors

On May 26–27, the 14th edition of the Meat.Milk. International Expo-Conference took place at Hotel Alpin in Poiana Brașov, under the theme: “Technology, Competitiveness, Profit – Conditions for the Development of Romania’s Meat and Dairy Sectors.”

Meat.Milk. – A Recognized Brand, Nationally and Internationally

The event, which enjoyed great success, was dedicated to farmers, processors, top managers, investors, specialists from related fields, as well as representatives of relevant authorities and professional associations in the meat and dairy industries.

Over the course of two full days of presentations and debates, participants analyzed the current state of the two sectors, identified ways to overcome existing challenges, and explored future development opportunities.

In his opening speech, Mr. Laurențiu Mitrea, General Director of infoGROUP, emphasized once again that this marks the 14th consecutive year that the organizers have brought together business leaders from the targeted sectors under one roof. He remarked that the Meat.Milk. brand has truly earned its “Identity Card”, figuratively speaking – a well-deserved recognition, given its strong reputation both nationally and internationally.

Renowned Speakers

High-Level Official Opening

The conference proceedings were officially opened by Mr. Florin Barbu, Interim Minister of Agriculture, who presented a summary of his two-year tenure at the helm of the institution. He also outlined key future priorities for Romania’s agri-food leadership, including:

• Banning the practice of re-invoicing;
• Continuing support programs for farmers—both in crop production and livestock farming;
• Accelerating investment programs to restore the national irrigation system;
• Recertifying Romanian food products, among other initiatives.

Alongside Minister Barbu, several other high-ranking officials addressed the audience:

• Adrian Pintea – Secretary of State
• Ioan Oleleu – Vice President of the National Sanitary Veterinary and Food Safety Authority (ANSVSA)
• Sebastian Hotca – Vice President of the National Consumer Protection Authority (ANPC)
• Paul Anghel – Director General of ANPC

Leading Industry Voices

Representing professional associations, the following speakers shared insights and proposals:

• Sorin Minea – President of Romalimenta
• Dorin Cojocaru – President of APRIL
• Petru Bordean – President of FCBR
• Adrian Balaban – President of APCPR
• Mircea Dumitru – President of ACVBR-SIM
• Dana Tănase – Executive Director of ARC
• Iasmina Blidar – Executive Director of Bovicoop
• George Băderscu – Executive Director of AMRCR
• Aurel Simion – President of FNPPTR
• Dorin Enache – Professor at the Faculty of Food and Tourism, Brașov University

Lively and Impactful Debates

Intense and Engaging Debates Over Two Days

The two days of the event offered debates of exceptional interest and intensity. The first such session, the “Retail Forum,” took place on the afternoon of May 26, featuring speakers Dorin Enache and George Băderscu.

Later, the debate titled “Over Coffee About Meat and Milk” brought together key voices including Florin Barbu, Ioan Oleleu, Paul Anghel, Sorin Minea, and Dorin Cojocaru. Contributions were also made from the audience by Dana Tănase, Gianina Stan, and Ionuț Nache.

The second day featured the “Milk: Farmers / Processors” debate, with speakers Adrian Pintea, Dorin Cojocaru, Iasmina Blidar, Petru Bordean, Dorin Enache, and Mircea Dumitru.

Subsequently, the debate MEAT farmers/processors took place, which featured Ms. Dana Tănase, Adrian Balaban and Aurel Simion.

At the same time, Mr. Florin Barbu and Mr. Paul Anghel conducted the “Official Tour of the Stands”.

High-level scientific and technological presentations

During the two days of the Meat.Milk. 2025 conference, the following presentations were held:

Sponsors and Speakers at Meat.Milk. Expo-Conferința 2025

Cris-Tim Family Holding: A family, a brand, a national success Speaker: Radu Timiș

Kaufland – Platinum Partner: Client-first, local-first: The Kaufland model, proven also in the poultry meat category Speaker: Valer Hancaș – Corporate Affairs

Termoport – Platinum Partner: Innovative technologies for refrigerated transport Speaker: Ștefan Bercaru – Sales Director

Rap Group – Gold Partner: Key components for development in the food industry Speaker: Bogdan Udrea – Sales Director

Pluriva SRL: Digital solutions for the meat and dairy sectors Speaker: Bogdan Mireanu – Business Development Manager

Realco – Gold Partner: The biofilm challenge in the dairy and meat industry Speaker: Christophe Nilsson – Chemical Cleaning Specialist

Comagrimpex B&B: Speaker: Constantin Badea – General Manager

Inaq Consulting – Gold Partner: IFS Food 8: Case studies and feedback from 2023-2024 certification audits Speaker: Ionuț Nache – General Manager

CMC Grup Risc Advisor: Risk management vs. risk in management Speaker: Marius Maier – General Manager

Carrefour: Local partnership strategy Speaker: Radu Gherman – Director of Fresh Products Procurement, Carrefour Romania

Rottaprint: Solutions for labels and printed films specific to meat and dairy products Speaker: Ovidiu Florean – Sales Director

Sika România: Sika Romania, a trusted partner for the food industry Speaker: Mihai Florea – Construction Division Director

Linde Gaz: LINDE NITROBOOST™ – Extra power for your refrigeration unit Speaker: Leonard Lepădatu – Applications Engineer

ARCA România: A success story Speakers: Adelina Rusu – General Manager / Carmen Gavrilescu

Exhibition Section Fully Booked

All stands in the exhibition section were fully occupied, showcasing a wide range of products and services for the meat and dairy industries.

Expo Section: Equal in Importance and Prestige to Debates and Presentations

It is well known that the Expo section of the Meat.Milk. conference consistently holds the same level of importance and prestige as the debates and presentations. This year, the following companies showcased their products and services at the exhibition stands:

Testo, Romfracht, Raptronic, Comagrimpex B&B, Hanna Instruments, Cris-Tim, Mirdatod, Fotometric Instruments, Elopak, Voyatzoglu, Five Continents, Sika, Indal Partner, CWS Boco România, Tremco, ACVBR-SIM, and Lactate Brădet.

Movie Meat.Milk. Section: Fully Booked Projection Spaces

The Movie Meat.Milk. section, which has firmly established its place in the program, saw all its projection slots fully booked. Moreover, due to the demand of several companies, additional commercial clips were screened, including those from:

Agricola Bacău, Eurofit, Frisomat, Auchan România, ARCA, Comagrimpex B&B, Perutnina Ptuj, Baroncini Est, CSB Systems, Bioaktiv Agro, and CWS Boco România.

Meat.Milk. Awards Gala

Since the very first edition, the organizers of the Meat.Milk. conferences have awarded Excellence Trophies. This year, the awards were given as follows:

Meat.Milk. Excellence Awards

• FOTOMETRIC INSTRUMENTS, for excellence in the technological laboratory approach to animal health and food safety.
• BARONCINI EST, for outstanding quality of technological solutions provided to the meat sector and the food industry in general.
• DANONE ROMÂNIA, for the high quality standards of its dairy products and the exceptional role played in the development of Romania’s food industry.
• PERUTNINA PTUJ România (ex-eco), for exceptional product quality and, especially, excellence in product innovation.

Conference by the Numbers

The 14th edition of the International Expo-Conference Meat.Milk. recorded the following figures:

• Participants: 264
• Companies: 118
• Hours of presentations and debates: 17

The event was broadcast live, non-stop, by media partner Agro TV.

Closing Remarks