Artificial Intelligence: A Key Driver of Growth for Romanian SMEs

In an economy where adaptability determines the difference between success and stagnation, Artificial Intelligence (AI) is becoming a necessity for small and medium-sized enterprises.

Managers and entrepreneurs in Romania now have access to a vital tool that transforms AI from an abstract concept into a tangible competitive advantage: the platform www.GhidAI.ro, launched by ECDL Romania in partnership with AOAR.

AI is no longer about the future — it's about the present. From streamlining operations and reducing costs to enabling faster, better-informed decision-making, Artificial Intelligence can serve as a growth engine for Romanian SMEs.

The AI Guide for SMEs is a free, practical, and accessible solution that helps entrepreneurs and managers understand, assess, and effectively apply AI to grow their businesses.

“Artificial Intelligence is no longer a luxury reserved for large corporations. Romanian SMEs can — and must — benefit from the opportunities this technology offers. GhidAI.ro is a concrete and necessary step in this direction,” said Irinuca Văduva, General Manager of ECDL Romania.

“At a critical time for the Romanian economy, SMEs must understand that digitalization is no longer optional. AI can become a trusted partner, providing efficiency, competitiveness, and resilience,” added Florin Pogonaru, President of the Romanian Businessmen's Association (AOAR).

The European Union has taken a major step toward regulating the use of artificial intelligence through the AI Act, which establishes clear requirements for AI literacy. Starting February 2, 2025, all organizations that develop or use AI systems must ensure their employees are equipped with the skills needed to work with these technologies responsibly and effectively.

ECDL Romania — the national leader in digital skills certification — and AOAR — a strong voice for responsible business practices — created GhidAI.ro to support the digital transformation of Romanian SMEs.

Their mission is to turn AI from an abstract subject into a real competitive advantage for local businesses, supporting a sustainable digitalization process aligned with market realities and each company's pace of development.

The project is part of a broader effort to promote digital literacy and AI literacy, offering practical and easy-to-apply tools.

What does GhidAI.ro offer?

• A practical guide with clear explanations on how AI works and how it can be integrated into the daily operations of SMEs.
• Concrete examples and tech solutions tailored to the local market, demonstrating AI’s positive impact.
• A self-assessment questionnaire to help companies understand their current level of digitalization and identify their real needs for future development.
• Personalized recommendations for taking the first steps toward responsible and effective AI adoption.

Everything is 100% online, free, and easy to use — ensuring every SME has the opportunity to step confidently into the new digital era.

For more information and access to the AI Guide: