Kaufland Romania announces its participation in the 10th edition of the National Food Collection, an initiative carried out by the Federation of Food Banks in Romania (FBAR).

The campaign took place under the slogan "Together we feed hope" from April 19th to 21st, 2024, in 55 Kaufland stores across the country.

During the campaign period, Kaufland customers donated non-perishable food products in the "Box of Happiness," specially arranged near the checkout areas, thus supporting disadvantaged individuals and families under the care of the network's partner NGOs.

Basic non-perishable food products were donated (sugar, flour, oil, rice, cocoa, cereals and pasta, sauces, canned goods, tea and coffee, jam, preserves, chocolate creams, chips, snacks, popcorn, chocolates and sweets, spices, seeds, nuts, dried fruits, biscuits) as well as personal hygiene products (toothbrush and toothpaste, soap, shower gel, shampoo, toilet paper, sanitary pads, baby diapers).

The campaign benefited from the support of hundreds of dedicated volunteers who contributed through the collection, sorting, and distribution of donations. Campaign volunteers, recognized by their orange vests, were present in partner stores, in aisles, to guide customers who wished to donate.

The donated food was distributed shortly after collection through the nine Regional Banks in Bucharest, Cluj, Roman, Brasov, Oradea, Timisoara, Constanta, and Galati, as well as partner organizations, to vulnerable individuals, such as children from day centers and foster care, poor families, elderly people in nursing homes, and many others in difficult situations.

"Kaufland responsibly assumes its role as an active partner in the communities it belongs to. The company's mission remains constant: to bring joy to the homes of families and vulnerable individuals, offering them the necessary support, especially in significant moments such as holidays. We invite customers to get involved and donate to the Box of Happiness; it is yet another step we take to help needy communities," stated Anna Katharina Scheidereiter, CSR Manager of Kaufland Romania.

The National Food Collection takes place annually, during Easter and Christmas holidays. In 2023, 19 tons of food were collected through the Box of Happiness in Kaufland stores, reaching 5,000 vulnerable people. (Photo: Kaufland)