Olympus Launches PrOtein Range: High-Protein Dairy for an Active Lifestyle

Olympus, one of Romania’s leading dairy producers, has launched PrOtein, an innovative range of high-protein dairy products designed to promote an active lifestyle.

The new line offers variety within the plain subcategory and follows clean label principles, using 100% natural ingredients, free from preservatives and additives.

Produced at the Brașov Dairy Factory, using milk sourced from Romanian farmers, the range currently includes:

• Olympus PrOtein lactose-free milk, in a 1-liter package, containing 65 grams of protein and 1.5% fat,
• Olympus PrOtein drinking yogurt, with 26 grams of protein and 2% fat, available in a 330-gram format,
• Olympus PrOtein yogurt, with 0% fat and 20 grams of protein per 200-gram serving.

_"We continuously invest in our production and logistics capacities, focusing on efficiency and innovation to offer healthy options to consumers of all ages, regardless of their diet or lifestyle.

Aware of the importance of sports, daily exercise, and a balanced diet for maintaining good health, we recently launched the Olympus PrOtein range, characterized by traditional recipes enriched with proteins, free from preservatives, and low in fat.

This new line is particularly recommended for athletes and active individuals seeking a protein source with fewer calories and less fat than traditional options. The first Olympus PrOtein products are now available in all major retail chains and can be easily recognized by their black packaging, clearly displaying their benefits,"_ stated Athanasios Giannousis, Commercial Manager of Olympus Romania.

A Community of Sports Enthusiasts

The new Olympus PrOtein range was unveiled during an event that brought together sports enthusiasts, influencers, and individuals who have embraced sports as a true lifestyle. Among the special guests who shared their personal experiences with attendees were Toma Coconea, Diana Bulimar, Alexander Florescu, and Andreea Irimia (Think Healthy).

The Power of Protein

Proteins are essential nutrients for the proper functioning of the body. Muscles, bones, vital organs, as well as many hormones and enzymes, are made up of these organic compounds. Proteins contribute to the growth and maintenance of muscle mass and support bone health.

When consumed as part of a varied and balanced diet, alongside a healthy lifestyle, proteins have a positive effect on overall human well-being.

In addition to their high protein content, both the milk and the two yogurts in the Olympus PrOtein range stand out for their 100% natural ingredients, absence of preservatives, and no added sugar.

The new Olympus PrOtein products can now be found in the refrigerated sections of hypermarkets and supermarkets across the country.