After Brașov, Ploiești, and Timișoara, Auchan opens a new ATAC Hyper Discount store, the network's lowest-priced format, in Târgu Mureș on June 20.

Under the slogan "Lower the prices!", ATAC stores offer low prices across the board, as well as a cascading discount pricing system for larger quantities, thanks to range optimizations and reduced operating expenses.

Thus, the Auchan Târgu Mureș Sud hypermarket, located on 1 December 1918 Boulevard, becomes ATAC Hyper Discount by Auchan and offers customers a diverse range of over 17,000 products, including a variety of products made in Auchan's own laboratories, as well as a selection of useful services.

With an area of over 6,200 square meters, ATAC Târgu Mureș caters to consumers' purchasing power, offering a wide assortment of food and non-food products, from fruits and vegetables, bakery and pastry products, meat, fresh fish, and cooked food, to groceries, detergents and cleaning products, cosmetics and personal care items, alcoholic beverages, soft drinks, seasonal and essential non-food products, at very advantageous prices.

The new hyper discount format continues to offer an easy and comfortable shopping experience, maintaining wide aisles, providing a quick shopping route for customers, clear signage of categories, and a large number of checkout points (both cashier-assisted and self-checkout). Over 100 employees work at ATAC Târgu Mureș, and the store is open daily from 7:00 AM to 9:00 PM.

"The accelerated pace of openings in the ATAC format comes as a result of the confirmation of this model among local communities.

We offer consumers – whether individuals or businesses – an efficient discount solution, with progressive discounts as the purchased volume increases, thus significantly contributing to the savings of a family's or business's budget.

We are pleased with the evolution of this format where we offer even lower prices to consumers, and we hope that the residents of Târgu Mureș will also appreciate these advantages," said Ioana Toșa, Sales Director of Auchan Retail Romania.

How ATAC offers much better prices in the local retail market

The hyper discount concept responds to the purchasing power of Romanians, with a varied assortment of products, including Romanian brands and products, well-known international brands, and private label products at an excellent price-quality ratio.

Prices are reduced as a result of investments aimed at reducing electricity consumption, diminishing the spaces for refrigerated displays, optimizing logistics processes, and reducing transport costs and investments in décor and advertising.

Additionally, in ATAC, the retailer supplies and handles products by pallet and box, using adapted furniture, presents essential product ranges, reduces consumables, packaging, and storage spaces, and negotiates the purchase of large quantities for better prices.

Moreover, customers of the ATAC Târgu Mureș store continue to have the opportunity to actively contribute to environmental protection through the used cooking oil collection service, the Deposit Return System for collecting PET, aluminum, and glass packaging, as well as the Zero Waste section where products nearing their expiration date have considerable price reductions. (Photo: Auchan)