The most recent study conducted by Reveal Marketing Research in partnership with Up Romania aimed to identify Romanians' attitudes and behaviors regarding food waste reduction.

85% of Romanians usually buy food products several times a week or even daily/almost daily.

7 out of 10 Romanians consider strategies to reduce the amount of food thrown away.

59% of Romanians buy more food products if they are hungry when shopping.

Representatives of Generation Z (18-24 years old) waste the most food due to excessive purchasing of products (57% vs. 47% total sample).

On an average week, Romanians choose to eat homemade food in approximately 7.5 out of 10 meal occasions.

According to the results of the study conducted by Reveal Marketing Research for Up Romania, 47% of Romanians usually buy food products several times a week, while 38% daily or almost daily.

Regarding eating habits, most Romanians consume homemade food (7.5 out of 10 meals). However, young people aged 25 to 34 adopt this practice to a significantly lesser extent, consuming an average of 6.5 meals prepared at home out of a total of 10.

This discrepancy suggests openness to alternative consumption methods that are more time-efficient, with representatives of this generation being known for their active lifestyle.

Similarly, ordering food delivery is most frequently used by respondents aged 18-24 (almost 1 in 5 meals), while dining out has the highest incidence among those aged 25-34 (1.7 out of 10 meals). 7 out of 10 Romanians consider strategies to reduce the amount of food thrown away.

Generation Z (18-24 years old), leader in food waste

According to the study data, representatives of Generation Z (18-24 years old) are more likely to waste food.