Danone Romania announces the appointment of Adrian Valentin Pascu as General Manager of Danone Central and Eastern Europe, effective June 1, 2024. In addition to his new role, Adrian Valentin Pascu will also retain his position as General Manager of Danone Ukraine.

Adrian Valentin Pascu began his career at Danone Romania in 2004 as Regional Sales Manager. Throughout his career, he has made significant contributions to the growth and development of Danone's business in Romania, holding various leadership positions, including Country Manager for Romania, Bulgaria, Moldova, and the Adriatic Countries. In 2020, he was appointed General Manager of Danone Ukraine, and since January 2024, he has held the position of General Manager of Danone Ukraine and Vice President of Sales for Central and Eastern Europe.

"I am honored to take on this new responsibility in the anniversary year when Danone Romania celebrates 25 years of local production at the yogurt factory in Bucharest. My goal is to continue investing in Romania and develop the Danone product portfolio, maintaining the highest standards of quality and safety. We will further the company's mission to bring health through food in the region I lead and place a special emphasis on sustainable practices, integrating social and environmental responsibility into all our activities.

We are a trusted partner for the communities in which we operate, and I want Danone to continue making a positive impact on society and to be a reference model in the food industry," said Adrian Valentin Pascu, General Manager of Danone Central and Eastern Europe.

In his new role, Adrian Valentin Pascu will coordinate Romania, Bulgaria, Czech Republic, Slovakia, Hungary, Ukraine, Moldova, Albania, and the Adriatic Countries and oversee three business categories: fresh dairy products, plant-based products, and baby and medical nutrition.

This year, Danone Romania celebrates 25 years of local production. The company's journey has been defined by constant investments, continuous innovation, and a commitment to product quality, consistently supporting the communities in which it operates. The Bucharest factory, which has become Danone's most efficient factory in Europe, uses 100% Romanian milk from local farmers and supplies dairy products to Romania and 14 other European countries.

At the end of last year, Danone Romania received B Corp certification within the Central and Eastern Europe regional group, which includes Romania alongside Bulgaria, Hungary, the Czech Republic, and Slovakia. Danone Romania thus joins the sustainability social movement that brings together over 6,000 companies in more than 80 countries and 150 industries, meeting rigorous standards of social and environmental performance, transparency, and accountability.

About Danone

Danone is a global leader in the food and beverage industry, operating in three health-focused product categories with rapid growth and trending potential: Fresh Dairy Products, Plant-Based Products, Waters, and Specialized Nutrition.

With a long-term mission to bring health through food to as many people as possible, Danone aims to inspire healthier and more sustainable eating and consumption practices while committing to achieving measurable impacts in nutritional, social, and environmental areas.

Danone has defined its Renew strategy to restore growth, competitiveness, and long-term value creation. With over 96,000 employees and products sold in over 120 markets, Danone generated sales of 27.6 billion euros in 2023.

Danone's portfolio includes leading international brands (Actimel, Activia, Alpro, Aptamil, Danette, Danio, Danonino, Evian, Nutricia, Nutrilon, Volvic, etc.), as well as strong local and regional brands (Aqua, Blédina, Bonafont, Cow & Gate, Mizone, Oikos, and Silk).

About Danone Romania

Danone acquired the Miorița dairy factory in Bucharest in 1996 and produced the first yogurt in 1999 after three years of investments in modernization and retooling. Currently, 1 million yogurts are distributed to Romanian consumers and 14 other European markets.

Danone Romania processes over 60,000 tons of 100% Romanian milk annually, collected from 22 large farms and over 220 smallholders.

Danone is present on the Romanian market with fresh dairy products (Danone, Activia, Danonino, Actimel), plant-based products (Alpro), and baby and specialized nutrition products (Aptamil, Milupa, Forticare). (Photo: Danone)