Eurostat and the OECD indicate an annual increase of +4–5% in premium meat consumption in European cities, even though total consumption is stagnating. The category with the strongest growth is premium beef, followed by aged cuts and specialized poultry. This trend is associated with a shift in consumer behavior: less frequent consumption, but with a focus on quality and origin.

In Romania, INS shows that the premium segment represents approximately 6–8% of total meat volumes sold in modern retail, but with visible growth in large cities. The average price per kg in the premium segment is 40–70% higher than for standard assortments, but consumers justify it through traceability, consistency, and the absence of taste variability.

Eurobarometer surveys from 2024 confirm that over 60% of European consumers check fat percentage, origin, and nutritional information before purchasing. These criteria are decisive in the premium segment, and small packaging (under 400 g) increases purchase willingness.

For 2025, the premium segment will continue to grow in urban areas, especially for aged products and standardized cuts. Processors who invest in clear labeling and controlled-aging technologies will gain visibility.

(Photo: Freepik)