A study conducted by Ipsos in 2024 indicates that 61% of Europeans have permanently changed their food purchasing habits, favoring local products, safe packaging, and digital channels.

Post-pandemic trends identified:

• Increased consumption of individually packaged products (perceived safety);
• Shift toward clean-label products with simple ingredients;
• Preference for proximity stores vs. hypermarkets;
• Digitalization of purchases – 22% growth in online food sales in 2023;
• Food waste reduction – 44% of respondents state they plan meals more carefully.

The food industry is now compelled to rethink packaging processes, logistics, product positioning, and brand communication, within an ecosystem where trust, traceability, and sustainability are decisive factors.

These are structural transformations, not temporary adjustments.

(Photo: Freepik)