Food inflation remains one of the main factors shaping consumer behavior in Europe in 2025. According to Eurostat, food prices recorded an average increase of 6–8% over the past 12 months, with significant variations among member states. These increases are driven by high energy, transport, and raw material costs, as well as pressure on supply chains. The European Commission notes that price volatility directly affects household decisions regarding the types of products purchased, the frequency of purchases, and brand preferences.

OECD data indicate that during periods of high inflation, consumers shift their baskets toward basic products, retailer private labels, and promotional offers. The premium segment shows fluctuations, while local products gain increasing visibility due to the perception of freshness and good value for money. In parallel, FAO studies suggest that inflation accentuates behavioral differences between urban and rural areas, where adaptation is influenced by income levels and accessibility.

In Romania, INS data show a sustained increase in interest for Romanian products and for planned purchases, with a focus on managing monthly budgets. Consumers reduce food waste, compare prices more frequently, and opt for larger packaging formats when the price/quantity ratio is favorable. Retailers are adjusting their strategies by expanding their private label ranges and launching price-transparency campaigns.

Food inflation influences not only purchasing power but also the way consumers prioritize their choices. The food industry must integrate these changes through balanced pricing policies, clear communication, and portfolio adaptation to new market expectations. In a context where purchasing decisions are increasingly sensitive, flexibility and the ability to deliver real value become essential elements for commercial stability.

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