Eurostat shows that the premium product segment — dry-aged meat, artisanal dairy, protected designation products, and specialties with limited ingredients — grew by 9–12% in European retail sales in 2023–2024. The increase is driven by upper-middle-income consumers who prioritize origin, minimal processing, and a clear nutritional profile. EFSA confirms that transparent nutritional information remains a central element in purchasing decisions.

The OECD highlights that the premium segment is less vulnerable to price fluctuations, which allows producers to invest in quality, aging, specialized assortments, and superior packaging. Modern retail is responding by expanding this category, especially in large-format stores and online, where the visibility of premium products is higher. For the Romanian market, the growth of this segment represents an opportunity for differentiation and for strengthening local brands.

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