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The investment reaffirms the company's commitment to the region.
The Timișoara warehouse, one of Diageo's most important hubs in Europe, has increased its capacity by over 166%, now being the largest bonded warehouse in Romania. This is the result of the company's plans to expand its storage capacity, improve its operational capabilities and agility to meet the growing demand for Diageo products.
"We are extremely proud to reach a new milestone for Diageo Eastern Europe and our hub in Timișoara. The increasing demand for our wide range of excellent products proves that we are on the right track, and with this crucial investment, we will be able to store more and serve our partners and customers faster and more efficiently," said Michael Holm, Managing Director, Diageo Eastern Europe.
With this expansion, the warehouse's storage capacity has increased from 3,000 to 8,000 pallets, and the company could triple its operations to 18 trucks per day, thereby reducing the delivery time to one-third of the initial time.
The hub, inaugurated in Dudeștii Noi, Timiș County, in September 2021, currently serves Albania, Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Hungary, Macedonia, Romania, Slovakia, and Slovenia. The total coverage has increased from 20.5 million bottles to 25 million and from 10.5 million to 13 million liters with the expansion. Thanks to the Global Diageo Track & Trace system, Diageo can trace every bottle from production to distributors in each country.
"We are truly proud of this achievement and are delighted to support Diageo's growth. The strategic geographical position is what makes Timișoara a distribution hub in the Southeast Europe region. This can only mean transportation efficiency and a higher level of services. Furthermore, our multi-client warehousing solution provides operational efficiency, cost-sharing possibilities, and we are eager to share this flexibility with all our customers," said Alexander Pavlov, Managing Director of FM Logistic Romania.
The company successfully completed the authorization process in April.
For the next phase of their strategic partnership, Diageo and FM Logistic have signed a Safety Pact to reaffirm their commitment to the highest health and safety standards for all employees. They will also enhance efforts to build a more sustainable and efficient ecosystem.
About Diageo
Diageo is a global leader in the alcoholic beverages industry, with an impressive portfolio of brands. These include whiskies such as Johnnie Walker, Crown Royal, J&B, Buchanan's, and Windsor, vodkas like Smirnoff, Cîroc, and Ketel One, as well as Captain Morgan, Baileys, Don Julio, Tanqueray, and Guinness.
Diageo is a global company, and its products are sold in over 180 countries worldwide. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, its employees, brands, and performance, visit www.diageo.com.
Visit the global Diageo resource on responsible alcohol consumption, www.DRINKiQ.com, for information, initiatives, and ways to promote responsible drinking.
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