Romania’s food retail sector is experiencing a period of sustained expansion in 2026, but also rapid adaptation to new market realities. In March 2026 alone, 13 new stores were opened nationwide, with launches carried out by networks such as Auchan, Kaufland, PENNY, Profi, Carrefour, and Lidl. A notable milestone of the month was also reached by proximity retail chain Froo, which surpassed the threshold of 200 stores nationwide.

Against the backdrop of this expansion, operational challenges are becoming increasingly visible. According to the McKinsey State of Grocery Retail Europe 2026 report, general operating expenses for retailers in Central and Eastern Europe reached record levels, accounting for 19.7% of total revenues between 2024 and 2026, which is 0.7 percentage points higher than in 2022.

The industry’s response to these pressures is largely driven by technology. Retailers and distributors are investing increasingly in automation, operational visibility, and supplier diversification, treating logistics as a competitive advantage rather than merely a cost center. A concrete example is AQUILA, which invested €5 million in an advanced logistics automation solution at its warehouse in Dragomirești, Ilfov County.

Digitalization is also redefining the relationship with consumers. Carrefour Romania has strengthened its e-commerce presence, with approximately 350 stores available online and partnerships with delivery platforms such as Glovo and Bolt Food. The omnichannel trend is no longer a long-term strategic objective — it has become an operational reality for major market players.

(Photo: Freepik)