According to a press release, Georgiana Radu will take over the position of National Director of Purchasing and Marketing at Lidl Romania and will be part of the company's Management Board.

From this position, she will coordinate the procurement and marketing strategy for products in Lidl Romania's portfolio. Georgiana Radu is returning to Romania after spending 3 years with the purchasing and marketing team at Lidl Germany.

With 14 years of retail experience, Georgiana Radu was part of the team that established Lidl in the local market, having the opportunity to develop and grow professionally alongside Lidl in Romania.

Initially, Georgiana joined the Food Promotions Purchasing Department, and later, from a director position, she led the purchasing departments for in-and-out products (promotions) in both food and non-food categories.

After 7 years with Lidl Romania, Georgiana continued her professional development laterally, this time coordinating the procurement of permanent assortment products. In this role, she actively contributed to the development of partnerships with local producers and the expansion of Lidl's private label product range.

Three years ago, Georgiana Radu joined the Lidl Germany team, where she had the opportunity to expand her expertise not only in merchandise procurement but also in marketing by coordinating customer loyalty strategies.

Starting from September of this year, she will continue to consolidate her career within the Lidl Romania team, as the National Director of Purchasing and Marketing, and as a member of the Management Board.

The position will be taken over from Daniel Ștefănescu, who, starting from September, will continue his professional journey with Lidl Romania, entering a new stage of his career within the Sales Department.

Daniel has been part of the Lidl team for 13 years, during which he has contributed, from strategic positions, to the continuous development of the private label product range.

In 2017, Daniel continued his professional development at an international level within the group's procurement team, and in 2019, he returned to Romania to coordinate both the purchasing and marketing departments of the company as a member of the Management Board.