In recent years, there has been a significant shift in the preferences and behavior of Romanian consumers.

They are increasingly concerned with healthy eating and the quality of the ingredients in the products they purchase. Information about the origin, composition, and production process of foods has now become decisive factors in their purchasing decisions.

In this context, the Comtim brand, part of Smithfield Romania, has established itself as a leader in the fresh pork category through its commitment to offering 100% Romanian products, obtained through sustainable farming and processing methods.

"The integrated 'farm-to-fork' process of Smithfield Romania ensures the traceability and superior quality of Comtim products. Through our own pig farms, our company manages to maintain control over the entire flow, from raising animals in optimal welfare conditions to processing the meat in ultra-modern units, thus ensuring the safety of our product portfolio," said Dana Brindescu Iovanov, General Manager of the Fresh Meat Division at Smithfield Romania.

The demand for fresh, ready-to-cook products is increasing. Additionally, consumer education regarding the nutritional value of pork and animal welfare on farms are essential aspects that are starting to gain more importance in Romania, following European trends.

Comtim: The Informed Choice of Responsible Consumers

Through investments in ultra-modern and technologically advanced production units, Smithfield Romania manages to process Comtim products immediately after slaughter and deliver them to customers across the country the next day. Thus, all Comtim brand products are fresh, unlike other brands that are imported.

Moreover, Smithfield has integrated a series of procedures to ensure the quality and safety control of the final product, starting from the reception of raw materials (live animals) to the delivery of finished products. Therefore, food safety is guaranteed throughout the entire production chain, from grains to the farm and then to the fork.

Consumers' limited time for shopping and meal preparation has led to increased demand for value-added products. To help consumers, Comtim has launched the "Scan&Cook" initiative.

This allows customers to scan a QR code directly at the shelf, making it easier to choose the desired category and product, and access online recipes specifically designed for each product. This way, consumers can easily select the right product, ingredients, and cooking method.

Additionally, Comtim has launched easy-to-cook products with balanced taste and premium quality, ensuring a significant place for the brand in the preferences of Romanian consumers.

"Comtim represents the promise of Romanian taste, and the diversity of our product ranges and traditional recipes, obtained with the most advanced processing technologies, meet all market needs. Through our products, consumers can trust that they are purchasing 100% Romanian pork, obtained through sustainable farming and processing methods. This transparency and authentic tradition make Comtim the preferred brand for those seeking superior quality food products with a strong history and identity," added Dana Brindescu Iovanov, Director of the Fresh Meat Division.

Currently, Comtim's portfolio includes over 40 diversified products across 6 main categories, distributed nationwide through both traditional and modern retail networks. (Photo: Smithfield)