Sole Mizo Romania – Partner at the Meat.Milk. 2025 International Expo-Conference

Sole Mizo Romania, part of the Hungarian Bonafarm Group and active on the local market since 2008, will participate as a Partner at the Meat.Milk. 2025 International Expo-Conference—a benchmark event for professionals in the food industry. The event will take place on May 26–27, 2025, at Hotel Alpin, Poiana Brașov.

Continuously Diversifying Portfolio

Sole Mizo Romania stands out through a diverse product portfolio under the brands Sole, Mizo, Valdor, Pick, and Teleki. The product range meets all consumption needs, including fresh and UHT milk, yogurts, sour cream, ready-to-drink coffee, as well as lactose-free items, cheeses, and wines.

The portfolio is further enhanced by premium cold cuts such as the renowned Pick Winter Salami, along with a variety of ready-to-cook meat products adapted to modern lifestyles, under the Valdor brand.

Strategic Partnerships in Retail

Sole Mizo places strong emphasis on solid partnerships with modern retail chains, which are central to its development strategy. Through close collaborations with major players in the food retail sector, the company ensures timely shelf presence for products aligned with current consumer trends and increasingly specific Romanian customer expectations.

The offering is carefully tailored to market demands, combining authentic taste with functional benefits—whether it’s lactose-free options, protein-rich products, or convenient formats.

Additionally, these initiatives are backed by well-targeted communication campaigns, focusing on real consumption moments such as the coffee break, breakfast, or quick snacks during the day—at the office or at home—suited for an active lifestyle.

Strategic Investments and Development Directions

Participation in events like Meat.Milk. highlights Sole Mizo’s commitment to the sustainable development of the dairy and cold cuts sector, as well as its desire to actively contribute to the exchange of best practices and innovation within the industry.

At the same time, the company consistently invests in modernizing processes, packaging innovation, and sustainability initiatives, aiming to meet current consumer demands and evolving European regulations.

Looking ahead to 2025, plans include expanding the product portfolio, developing functional snacks for on-the-go consumption, and strengthening the offering in modern consumption segments, with a focus on nutritional balance and adaptability.

Source: www.solemizo.ro Photo: Sole Mizo