PROFI organized an extensive meeting with its suppliers, the second one since the one in September 2022, presenting its progress so far and the future development strategy.

"We invited our suppliers to discuss the need for synchronizing our actions so that we can continue to grow together," said Gaetan Pacton, CEO of PROFI.

"In the last ten years, our turnover has increased by over 800%, and along with it, the volume of business for our suppliers has also grown. Coordinating cooperation between us is worth discussing because it is beneficial for both suppliers, stores, and consumers."

Over 94% of PROFI's assortment is purchased locally, and more than 96% of the network's business partners are from Romania: food producers and suppliers, construction and transportation firms, service providers, etc.

Since 2020, PROFI has developed a new store concept that has enjoyed such success that currently, the over 500 stores operating in the new format, which is nearly 30% of the network, already attract more than 40% of the total customers. All future PROFI stores and those slated for remodeling will adopt the new format.

This direction, along with the results of the Profi app, the digitalization expansion of the network, and entrusting an increasing number of stores to partner administrators who treat them as their own business, contribute to the growth of Profi's sales and, consequently, the business figures of the network's suppliers.

"I propose a four-point plan to our suppliers through which we can accelerate our growth together by leveraging the investments made and our current success, evolving in category management, better adapting our offering to store formats, providing unmatched value and differentiation, and enabling greater collaboration between our teams," said Eric Tavoukdjian, Chief Commercial Officer of Profi.

Based in Timișoara, PROFI is a Romanian company that operates exclusively in this country. It currently has over 1650 integrated and Partner stores in more than 830 locations, ranking among the top three major retailers in the country in terms of turnover and as the largest private employer, with over 28,000 employees. PROFI is a strong driver of the Romanian economy.